Call us old-fashioned, but we know consumers like to feel acquainted with whom they do business.
Fast-paced commerce has made customer experiences less personable. What used to be the market where everyone knew your name has turned into online grocery shopping with no-contact delivery. What used to be a friendly telephone conversation with your banker is now an automated recording. And what was once the local food-joint where everyone gathered on a Friday night is now a drive-through fast-food chain.
At the Heart of Texas (HOT) Shooting Center in Waco, we understand the desire for quick, convenient sales. But our goal is to make your experience here more than just a robotic business transaction. Luckily, as a locally owned and managed shooting range that’s heavily invested in our community, we’re in a position to do just that.
Our focus on customer service means taking the time to answer your questions. Whether you’re a novice or seasoned shooter, visiting a new gun range can be daunting. You’ll likely be unfamiliar with the layout and procedures and unsure how well safety precautions are being met. We’ll walk and talk you through everything and make sure you feel as comfortable and secure here as you would at home.
We also know that customers are best served through education. Our classes include firearm handling, marksmanship, self-defense, and concealed weapons courses for a Texas License to Carry (LTC). We’re well-versed in local firearm laws and hunting rules. And we encourage parents to teach children about firearm safety alongside their love of shooting as a hobby and sport.
We welcome newbies, one-timers, regulars, and everyone in between. We also offer individual and family gun club memberships to facilitate frequent visits and expand camaraderie. And in appreciation of our military, veterans, first responders, and law enforcement, we are happy to provide a Red, White, and Blue membership discount.
When it comes to purchasing, most gun stores expect customers to buy a gun or a rifle they’ve never even fired. They don’t take the time to get to know these customers and truly address their concerns and find the right firearm to meet their needs.
Instead, our try-before-you-buy-program allows patrons to weigh different options before pulling the monetary trigger.
Maybe you’re searching for a pistol that’s easy to handle. You currently carry a Beretta 9mm, but are frustrated you can’t reach the safety switch with the same, dominant hand. After renting a Taurus 9mm and testing it out at our indoor gun range, you find it’s almost the same handgun but with a slide safety that’s easy to flick with your thumb. You can now fire the same type of weapon with better ease and home defense.
Even if you’re still unsure, you can rent our guns until you find the one that works best for you. We’re simply not in the business of taking hundreds of your dollars without leaving you confident, comfortable and satisfied with your decision.
In every way, our aim is to help you hit a bullseye. So, come on by and take a shot.
Whether it’s to practice, ask a question, or just see a friendly, familiar face, our shooting range is the kind of place you’ll want to visit again and again.
We look forward to getting to know you.